The following job description is in German only due to the fact that the successful candidate for this position will be based in Germany.
Marketing Manager: Schwerpunkt Content und Online Marketing (m/w/d) //
im Home Office
- Referenznummer MM022023WW -
Die ELOKON Gruppe entwickelt, fertigt und vertreibt elektronische Assistenzsysteme, solche, wie man sie aus dem Auto kennt. Unsere Systemlösungen kommen auf Gabelstaplern, fahrerlosen Transportsystemen und mobilen Robotern zum Einsatz. Technologietrends aus der Digitalisierung und dem autonomen Fahren fließen in unsere Produktentwicklung ein. Attraktive Kunden und vielseitige internationale Projekte sorgen für Abwechslung pur.
Als wirtschaftlich erfolgreiches mittelständisches Unternehmen verdanken wir unsere technologische Marktführerschaft unseren wertgeschätzten Mitarbeitern, unserer Innovationsfähigkeit, unseren hohen Qualitätsanforderungen und einer langfristig nachhaltigen Unternehmensstrategie.
Wir suchen zum nächstmöglichen Zeitpunkt eine/n
Marketing Manager: Schwerpunkt Content und Online Marketing (m/w/d)
(im Home Office und/oder vor Ort)
Ihr Aufgabenspektrum:
- Sie bauen das B2B Content Marketing auf, insb. für die Entwicklung von Content-Strategien
- Sie verfassen zielgruppenspezifische Inhalte für unterschiedliche Kanäle (Website, Newsletter, Blog, Broschüren)
- Sie erstellen Landingpages und Artikel über ein CMS System
- Sie sind für die SEO- Analyse und Optimierung zuständig und setzen SEA Kampagnen auf
- Sie beobachten und recherchieren branchenrelevante Themen sowie Trends in der Marketingkommunikation
Wir freuen uns wenn Sie folgende Fähigkeiten mitbringen:
- Relevante Berufserfahrung im B2B Content / Online Marketing oder in einer Online Redaktion
- Erfahrung in der Konzeption und Umsetzung unterschiedlicher Content-Formate für diverse Kommunikationskanäle
- Sehr gute Deutsch- und Englischkenntnisse (fließend in Wort und Schrift)
- Spaß am Schreiben
- Kreativität und Lust eigene Ideen umzusetzen und voranzutreiben
- Affinität für Technologie-Themen
- Eigenständiges Arbeiten und hohes Maß an Selbstorganisation
- Spaß an der Arbeit in einem kleinen, agilen Team
Wir bieten:
- Ein internationales Arbeitsumfeld
- Ein spannendes, innovatives Produktumfeld im B2B
- Home-Office-Regelungen zur Vereinbarkeit von Familie und Beruf (Sie bestimmen selbst, ob 100% remote oder weniger)
- Interessante Perspektiven in einem innovativen und wachsenden Unternehmen mit sehr guten Entwicklungsmöglichkeiten
- Ein Unternehmen mit „Yes we can“-Mentalität
- Ein tolles Aufgabenfeld mit kurzen Entscheidungswegen
- Ein motiviertes Team
- Attraktive Vergütung
- Regelmäßige Teamevents
Bereit für eine neue Herausforderung?
Dann freuen wir uns über Bewerbungsunterlagen mit Angabe der Kennziffer, Gehaltsvorstellung und des nächstmöglichen Eintrittstermins vorzugsweise per E-Mail.
ELOKON - Wir denken und handeln gemeinsam.
Erfahre hier mehr über uns und unsere Unternehmenswerte.
We value your privacy
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts.
An overview of data protection
General
The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.
Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Analytics and third-party tools
When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.
You can object to this analysis. We will inform you below about how to exercise your options in this regard.
General information and mandatory information
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.
If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
Notice concerning the party responsible for this website
The party responsible for processing data on this website is:
ELOKON GmbH
Gärtnerweg 49
25436 Tornesch / GERMANY
Managing Director: Dr. Volker Auerbach, Alexander Glasmacher
T. +49 4122 9570-0
E. info@elokon.com
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).
Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient (privacy@elokon.com). The data processed before we receive your request may still be legally processed.
Right to file complaints with regulatory authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.
Right to data portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.
Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
Data collection on our website
Cookies
Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.
Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources.
The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Contact form
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal e-mail making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
Data protection for job applications and for application procedures
The person responsible for processing collects and processes the personal data of applicants for application procedure purposes only. Processing may be carried out electronically. This is particularly the case when the applicant has submitted application documents electronically to the person responsible for processing, by email for example or via a web form on the internet. If the person responsible for processing concludes a contract of employment with the applicant, the submitted documents will be stored in compliance with the statutory regulations for the purpose of the employment relationship. If the person responsible for processing does not conclude a contract of employment with the applicant, the application documents will be automatically deleted instantaneously after notification of the unsuccessful application, in as far as a deletion does not conflict with other justified interests of the person responsible for processing. Other justified interest in this sense is for example the burden of proof in legal proceedings under the General Equal Treatment Act.
Data protection officer
Statutory data protection officer
We have appointed a data protection officer for our company.
ELOKON GmbH
Jürgen Ladiges
Gärtnerweg 49
25436 Tornesch / GERMANY
T. +49 4122 9570-0
E. privacy@elokon.com
Social media - plugins and tools
LinkedIn plugin
Unsere Website nutzt Funktionen des Netzwerks LinkedIn. Anbieter ist die LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Our site uses functions from the LinkedIn network. The service is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time one of our pages containing LinkedIn features is accessed, your browser establishes a direct connection to the LinkedIn servers. LinkedIn is informed that you have visited our web pages from your IP address. If you use the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to our website to your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by LinkedIn.
More information can be found in the LinkedIn privacy policy at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
XING Plugin
Our website uses features provided by the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Each time one of our pages containing XING features is accessed, your browser establishes a direct connection to the XING servers. To the best of our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored nor is usage behavior evaluated.
For more information about data protection and the XING Share button, please see the XING privacy policy at https://www.xing.com/app/share?op=data_protection.
YouTube
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.
Analytics and advertising
Google Analytics
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Browser plugin
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Google Tag Manager
Based on our legitimate interest (i.e. interest in analysis, optimisation and the economical operation of our online offering as defined in art. 6 para. 1 (f) of the GDPR), this website uses Google Tag Manager. This service allows website tags to be managed via an interface. Google Tag Manager simply implements tags. No cookies are put in place, and no personal data is captured. Google Tag Manager triggers other tags that may capture data, but Google Tag Manager does not access this data. If deactivated at domain or cookie level, deactivation applies for all tracking tags, insofar as they are implemented using the Google Tag Manager. You can find more information on Google Tag Manager at the following link: http://www.google.de/tagmanager/use-policy.html
The user can prevent Google Tag Manager from sending any tags. In order to do so the user must click on the following opt-out link to file the Google Tag Manager deactivation cookie in his or her browser.
Google reCAPTCHA
We use „Google reCAPTCHA“ (hereinafter referred to as „reCAPTCHA“) on our websites. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on our websites (e.g. information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyses the behaviour of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g. IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.
The data is processed on the basis of Art. 6 Sect. 1 lit. f GDPR. It is in the website operators legitimate interest, to protect the operator’s web content against misuse by automated industrial espionage systems and against SPAM.
For more information about Google reCAPTCHA and to review the Data Privacy Declaration of Google, please follow these links: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/intro/android.html.
Microsoft programs
Our online offering also uses, based on art. 6 para. 1 (f) of the GDPR (legitimate interest), Microsoft conversion tracking (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you use a Microsoft Bing ad to access our website, Microsoft Bing Ads places a cookie on your computer. We can then ascertain that someone has clicked on an ad, has been directed to our website and has reached a previously determined landing page (conversion page). We only find out the total number of users that have clicked on a Bing ad who have then been directed to the conversion page. No personal information on the identity of user is shared. If you do not wish to take part in the tracking procedure, you can reject the storage of a cookie required for this purpose by disabling the automatic storage of cookies in general in your browser settings for example. You can find further information on data privacy and on the cookies used for Microsoft Bing on the Microsoft website http://www.microsoft.com/privacystatement/en-gb/core/default.aspx
Newsletter
Newsletter data
If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the "unsubscribe" link in the newsletter. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.
Rapidmail
This website uses Rapidmail for the sending of newsletters. The provider is the rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.
Rapidmail services can, among other things, be used to organize and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on Rapidmail servers in Germany.
If you do not want to permit an analysis by Rapidmail, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.
Data analysis by Rapidmail
For analytical purposes, e-mails sent via Rapidmail are tagged with a so-called „Tracking Pixel“, which connects to Rapidmail’s servers once the e-mail is opened.
As a result, it is possible to determine whether a newsletter e-mail was actually opened. With the assistance of Rapidmail we are also able to determine whether and which links in the newsletter message the recipient clicked.
All links integrated into the e-mail are so-called Tracking Links that enable us to count your clicks.
For more details on the Rapidmail analysis functions, please follow this link: https://de.rapidmail.wiki/kategorien/statistiken/.
Legal basis
The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.
Storage period
The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of CleverElements. This shall not affect data we have been archiving for other purposes.
For more details, please consult the Data Protection Regulations of Rapidmail at: https://www.rapidmail.de/datensicherheit.
Execution of a contract data processing agreement We have executed a contract with Rapidmail, in which we require Rapidmail to protect our customers’ data and to refrain from sharing such data with third parties. You may review this contract under the following link: https://de.rapidmail.wiki/files/adv/muster-auftragsdatenverarbeitung.pdf.
Saves the current PHP session.
Protects against cross-site request forgery attacks.
The Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager collects your IP address, which may also be transmitted to Google's parent company in the United States.
To play YouTube videos, it is necessary to establish a connection to the YouTube servers. In the process, data is transferred to an external server.